The First Step Towards A Performance Brand

Your brand isn’t created by an agency, it’s surfaced from your team. Internal alignment on brand, audience and goals is critical.

Facilitated brand elements workshops are designed to surface the raw components of your brand directly from you and your team. They're more than just fact-finding missions; they're a journey to consensus, clarity, and creativity, and they underpin and guide the entire rebrand or creative project.

Here’s how we overcome disagreement and ambiguity and capture the essence of your brand before any project;

Setting the Stage:
Unity and Alignment

Agreeing that an investment in your brand is a necessary requirement is one thing, but that’s often as deep as it goes. Disagreement often arises when you start to discuss how you’ll do this, where you should focus and why.

This is a very common challenge, and while these are great questions, they are impossible to answer confidently without everyone being on the same page when it comes to the alignment of your brand, audience and goals of your organisation.

Maybe you can confidently explain the meaning of your brand, which customers you need to target and what goals you’re trying to achieve. What would that answer look like from the rest of your team?

Can your team explain the target audience and vision as clearly as you?

Without clarity at the start of any project, we risk being miles apart at the end: The journey to creating a remarkable brand doesn't start with design and aesthetics; it begins with unity and a shared vision.

Before we dive into our creative process, we bring your team together to discover key aspects of your brand in a safe, friendly environment that promotes creative thinking and exploration.

This allows us to look at the project from a much wider perspective, surface and navigate differences in opinions and come to a collective agreement on the best path to choose.

We begin by identifying the fundamental aspects of your brand:

Brand Essence

What defines your brand? What do you stand for, and what sets you apart? These are the building blocks of your brand's identity.

Audience Groups

Who are your ideal customers, and what drives them? Understanding your audience is key to creating a brand that speaks to their needs and desires.

Growth Areas

Where do you want to go? Your brand's journey must align with your business objectives, and this is the starting point for that alignment.

Bridging:
Goals and Creativity

With a shared understanding of your brand's core, audience, and goals, we enter into creative exploration.

It's here that our workshops truly come to life. Creativity isn't a separate entity but rather a bridge that connects your business goals with your audience's needs.

These sessions are not about 'likes' or 'dislikes' but about the strategic marriage of creativity and purpose.

Together we explore creative ideas and concepts beyond your original project scope to explore the many options available, and to confirm your original identified need.

We focus on aligning your business objectives and your audience's desires.

Translating:
Visualising the Brand and Audience

Once the ideas flow and agreements are reached, we move into visualising words. Not a random canvas, but a carefully constructed visual representation of your brand and your audience.

This step provides clarity, allowing everyone to see the same picture before the design work begins. We focus on two key aspects;

Audience Worlds:

These are more than mood boards; they are visual representations of your audiences' worlds. The things they eat, places they visit and homes that they live in. They give us an understanding of what they are attracted to so we can fold this into your brand or project and promote acceptance and familiarity.

Brandscapes:

These are detailed depictions of your brand or project including visual identity, colours, layouts, typography, and design elements. Concepts and examples that are more focused, specific, and directly connected to your brand's goals and your audience's needs, desires and expectations.

Flow:
Effortless Feedback

Agreement and feedback at this crucial stage ensures that the rest of the process flows seamlessly. Rooting strategic and design decisions in your words helps to unite us, so we can push creative boundaries and create performance brands and assets. But there’s more.

Our facilitated brand workshops and visual translations not only bring teams together, but also provide opportunities for feedback and testing before launch, removing the guesswork.

Your team and audience can provide valuable input at key points in the process. Working this way offers opportunities to test concepts and challenge bias’s with internal staff, customers and other audiences before committing.

Brand “buy-in” is achieved by involving your audience at the start, not after it’s launched.

Involving the people that your organisation relies upon to succeed are the same people that you’re building the brand to attract and retain. It’s a literal no-brainer.

Discovering your Brand Essence ensures that the brand described is not a distant vision, but a reflection of your business, your audience, and your aspirations, involving them in the creation process without holding it back or delaying delivery.

Your brand elements are in essence the glue that binds your team, your goals, and your brand's creative journey. They're the bridge between unity and creativity, ensuring that your brand isn't just aesthetically pleasing but strategically sound and meaningful to your audience.

Ready to Unite?
Book a call

If you've found yourself nodding along, it's time to take action. The journey to a cohesive, powerful brand begins with discovering your brand essence, and we’re here to guide you.

Regardless of whether you know what you need or are lost in the options, unsure of where to begin. We’ll help you to identify available paths to take.

Discover your brand's core elements, align your team, and banish confusion. It's not just a workshop; it's the key to unlocking your brand's potential. So, why wait?

Book a brand discovery workshop today and steer your team towards a united brand.