Beyond Logos: Building a Brand Narrative
A brand isn't a logo—it's a dynamic entity, the sum total of perceptions, feelings, and beliefs that your audience holds about you.
Sure, logo’s play a role, but in the same way that visual identity, messaging and mission do.
Think of brand as a story—your story—reaching people in fragments through countless points of contact with your audiences. Your logo is a single character, while your brand is the underlying set up, conflict and resolution.
So what’s the point of a logo? You can read this break down of the important design principles of logo design. For this post, we’re going learn about the role a logo plays as part of a brand.
A logo is a
distinctive asset
designed to be identifiable.
Your brand is
the average of
your audiences opinion of you.
Picture this: you're a director, and the stage is set for your performance.
The audience's introduction to you isn't limited to brochures, advertisements, or flyers. It's a symphony of encounters—referrals from friends, heartfelt online reviews, even a courteous or candid phone conversation.
Each interaction, also known as a touch-point, is a brushstroke. A stroke that forms impressions, painting a portrait of what your business stands for, how you engage, and the value you offer.
Every interaction, every impression, contributes to the narrative of your brand. It's like a series of carefully composed snapshots that unveil your brand's essence. A mosaic of experiences that, collectively, give rise to a perception of your brand that's uniquely yours.
Take your website as an example. It isn't just a digital storefront; it's a storyteller, presenting solutions to problems your customers never knew they had; or at least it should be.
Remember, in business, you're not just selling a product or service; you're curating providing an experience. Every moment is an opportunity—a whisper from your brand's voice, a sharp shock to the system or worse yet, indifference.
The success of your venture isn't a game of chance; it's a strategic dance. It needs planning, a script for growth.
What do you stand for? Where are you headed? What value do you bring to the table? Your brand, like any protagonist, needs direction.
Think of it as setting the stage for a performance of a lifetime. As each chapter unfolds, your brand metamorphoses, growing into its role, carving a niche that's uniquely yours.
It's a journey, not a sprint.
It's about being more than a fleeting moment; it's about being memorable. Each touch-point is a chapter of the story you want your audience to experience.
How do we achieve this?
By defining and communicating your brands unique story through honesty, integrity, and by staying true to your beliefs.
To describe a brand as simple a logo is to rob brands of the rich and complex entities that they are.
Your story isn't just about influencing—it's about connecting. It's about embracing wins and fails, celebrating uniqueness, and acknowledging the fact that behind every business are real people.
Your brand isn't merely a reputation; it's a revelation. It's an invitation to be part of something greater—a journey that your audience is excited to join, follow and support.
Ready to weave your
own unique brand story?
Connect with us at Bloody Lovely and let's create a narrative that resonates across every touch-point.
Dive into a world of authentic storytelling, where your brand becomes a tale worth sharing. Let's shape perceptions, one chapter at a time.
