A Rebrand Rooted in Heritage and Built for the Future
Littlethorpe has been hand-building FSC® approved hardwood shelters since 1983. They’re family-run, fiercely proud of their craft, and known for quality that stands the test of time, with products nestled at the heart of rural communities, national parks and villages UK-wide. After 35 years, a change in leadership brought new ambitions for the business. That’s where we came in.
The challenge was clear: stop talking price and start talking quality, sustainability, and craft—the stuff no one else in the market could touch.
In a crowded market full of cheap alternatives, Littlethorpe was stuck competing on price. The trouble is, when price is your only selling point, the only way is down. After being quietly brilliant for decades, it was time people noticed.
Our Approach: Back to the Roots
We always start with listening. We ran a two-day workshop with the Littlethorpe team, digging into the heart of the business—the history, the people, the ambition. We worked together to define exactly what makes Littlethorpe special and where they wanted to go next. Then we got to work, delivering:
A Clear Brand Strategy
We repositioned Littlethorpe around craft, sustainability, and heritage, making them the go-to brand for customers who value quality over price.
Customer Personas
We mapped out the audience that mattered most, helping Littlethorpe focus on the customers they wanted to grow and connect with.
Fresh Identity, Logo & Photography
A new look that felt modern and professional but still had warmth and a nod to their roots. This was about standing out visually from the competition.
Clear Messaging
No jargon, no buzzwords—just honest, clear language that shows people who Littlethorpe really is and what it stands for.
This wasn’t just about making things look nice and we didn’t want to turn Littlethorpe into something it’s not. Instead it was about changing how Littlethorpe tells its story—and who’s listening. We helped them own what’s always made them great so they can talk about it with confidence.
And it worked.
• £200,000 order landed soon after the rebrand.
• Increased engagement with key target audiences.
• Positioned as the leader in sustainable street shelters, with quality and craft front and centre.
